It doesn't mean you've to be a Sales Person to be successful, it just means you should be knowing how to SELL YOUR IDEA to others...
If you think you're not getting the reward for your efforts, its seriously no one else's problem...you have to make people believe that you can benefit them in some way!
What if a sweeper comes to you and says:
"Hey, there's a BIG DIAMOND behind your sofa...!!!"
Will you respond to his appearance and let go the DIAMOND thing? (May be you will if you are an Internet Explorer user...but those are rare case :p)
Anyhow, the point is, you couldn't care less about the looks, attitude, status or whatever of the person telling you YOUR BENEFIT! This works the other way round too...
Make others believe you can CONTRIBUTE in achieving their SUCCESS...they'll do what you say...
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